Career Start Report – Page 5

It’s hard to believe that pet grooming could persist for so long a time without becoming more formally recognized as a profession. Today there is no mandatory vocational licensing of pet groomers. Since 2001 several state legislatures have revived efforts to vocationally license pet groomers. However, no legislation has passed. One reason may be that none of these efforts originated from groomers. Unfortunately legislators reacted to unfavorable, even shocking, reports of pets maimed or killed while under the care of groomers. An increasing number of these tragedies are receiving major media attention including the Wall St. Journal (see GroomerTALK Message Board for an archived copy). Lawmakers felt they had to respond. Yet the momentum was not enough to pass legislation.

In the 1960’s, Madeline Bright Ogle and the United Dog Groomers of California got an Assembly Bill introduced into the California State Legislature proposing vocational licensing for groomers. The Assembly saw no urgency for vocational licensing. Legislators regularly shelved the bill and addressed greater issues of the day, primarily the Vietnam War. However, good did result from their efforts. Many of the pet groomers involved took advantage of their proposed standards. History shows that these pioneers established solid businesses, some of which are still in operation today and thriving. Their voluntary adoption of the standards they professed created remarkable businesses. Several of them are still in business nearly 55 years later. In 2016 we saw additional efforts by consumer groups to revive efforts to license grooming vocationally, and there are a few Facebook groups addressing the situation. It remains that none has successfully passed such legislation. It appears the rumor that New York State passed such legislation in 2015-2016 is not true and instead the effort resulted in a permit process for New York City. However if that is so as of February 2017 NYC groomers have told us they have not been contacted but it does appear they may need a special permit soon based on some state government records.

Career seekers find it difficult to believe that a large majority of U.S. pet groomers are not members of even one pet grooming association. Estimates of national membership are as low as 5%. Without formal organization and standardization associated with a recognized profession, the pet grooming industry suffers. Channels of communication between pet groomers, pet owners and career seekers never improved until the Internet arrived. We formed Find A Groomer Inc. and PetGroomer.com to establish new communication channels. It was our answer to thousands of career seekers contacting our offices for career information.

Internet communications has done more to mobilize new developments in pet grooming than any other factor in the past 55 years. Every year the number of grooming websites grows and the body of industry information expands. Many of the brightest groomers continue to publish new educational resources with schools, home study and reference materials such as grooming books and DVDs.

There is still room for improvement. Your exploration of the industry will uncover thousands of grooming business owners not communicating constructively with their peers and associates. They rely on the barriers of labeling other members of the industry as “their competition.” Doors close. Progress idles. You may find yourself working in such businesses. We are not like them, and neither are thousands loyal to PetGroomer.com and its GroomerTALK Community℠. In fact, we’re shooting cannonballs at the limited attitudes holding our profession in the past. We hope that you will join us.

Every day thousands of groomers and career seekers use the Internet to share grooming information. Our PetGroomer.com GroomerTALK Community℠ is a popular destination. These participants are an important sign of progress. They exemplify the desire for change at an industry level. We can come together and secure more professional recognition.

One way is the traditional process of vocational licensing. Hopefully, the measures will be written by and for groomers with governmental acceptance. Even better, groomers can establish an alternate system such as mandatory certification governed by the industry. We as a body of professionals could better control requirements for minimum standards of education and performance. In addition, we could maintain a database of approved groomers. Thereby we can uplift pet grooming to the status of a formal profession recognized by every household.

Our fascinating and valuable industry remains fragmented. The absence of adopted standards for grooming operations, required education and even how we deliver services to pet owners leaves every aspect of the industry open to personal interpretation. For example, career seekers believe they will get the same grooming education regardless of which school they attend, or through alternatives like home study or apprenticeships. Nothing could be further from the truth. We even confuse pet owners. Most of them expect “Puppy Cuts” to be the same in any grooming business, and that is seriously wrong. There are styles that share the same name, but not results. It’s even confusing for groomers working in different regions. Don’t expect the work environment to be similar in all grooming businesses. It isn’t so. Remember, fragmentation is characteristic where adopted standards of open don’t exist. Be ready for change and differences as you move through the industry. Notice the diversity. Take few absolutes as truly absolute. Be ready to hear, “We do things this way.” Expect others to do things differently. Never a dull moment awaits you.

Grooming business owners must follow local, state and federal regulations for licenses and permits. None of them must show proof of grooming vocational education or apprenticeship. Generally speaking, anyone in the U.S. can hang out a shingle tomorrow and do business as a pet groomer.

There are no requirements to prove your grooming education to the public. No one at this time is tracking your grooming education. Pet owners cannot verify your training with any government or industry agency. Therefore, consumers must rely on the goodwill and nature of pet groomers to properly handle and aesthetically groom their pets. Fortunately the large majority of groomers make us proud. Client referral continues to be the ideal form of advertising for grooming businesses. Experienced pet owners know that consistency between grooming businesses is uncertain.

It may not sound like we are highly-optimistic about this industry, but we are. Our optimism explains why we have been members of the industry for nearly 50 years. It’s also why we prepared this report for you at no charge. The grooming industry has been wonderful for our family. It can be the same for yours.

The pet grooming industry has wonderful attributes to bark about. Pet groomers contribute to the health and well-being of millions of pets. It’s obvious that grooming makes most pets quite happy. Look at the before and after photos at PetGroomer.com, such as Double K Industries’ annual before and after photo contest, Rags to Riches. It’s undeniable.

If there is any angst in our attitude toward grooming the subject is mandatory education. Don’t we owe it to pets and their owners to ensure that every pet groomer has had a minimum of education from professionals? We think so. Many of the unfortunate accidents in grooming businesses could have been mitigated by mandatory education standards.

When we entered the pet grooming industry in the early 1960s the tools of the trade were few, as were outlets for grooming services. The industry was nowhere near as advanced as today. At one time grooming shops were scarce. Most groomers worked in departments within kennels and mom and pop pet stores.

Mobile grooming was years away. Air conditioning was not commonly available. The work was truly hot and sweaty much of the year. “Force dryers” which save so much time didn’t exist by today’s standards. We had to rely on heating elements adding to the hot environment. Today’s tools, equipment and supplies have changed the industry for the better.

In the last 15 years a surge of new career seekers have entered pet grooming. They left other industries to fulfill passionate quests to work with animals. As career consultants to hundreds of them we asked, “Why now?” The almost universal answer was the availability of grooming career information on the Internet. It makes sense.

Confidence is derived from acquiring information from those that have gone before you. Our sharing with them gave them the confidence to “take the plunge” and crossover into a new grooming career leaving behind careers in sales, medicine, insurance, banking, office work, military and dozens of other mainstream professions. That’s how you turn the passion to work with pets into new careers with a reliable road map.

If you are curious about the motivations of career seekers becoming pet groomers, review our survey results here.

PetGroomer.com Surveys

So how many are our numbers? Reliable market statistics for the grooming industry are rare. Pet grooming associations are appropriate candidates to conduct surveys, but they have only modest support from pet groomers. The retail and veterinary medical sectors of the pet industry boast large memberships. They conduct broad surveys and publish finely documented studies. At PetGroomer.com we are moving in that direction. For several years we have conducted the largest surveys of the grooming industry in its history.

Be sure to visit the extensive Take a Grooming Survey section here. While you are there please take our surveys specially designed for career seekers. There is a wealth of information in the Results section to orient you to employed groomers, self-employed groomers that mobile, salon or shop owners, self-service pet wash owners and more.

We can provide you with these reliable estimates for 2017.

Number of U.S. Groomers:
Est. between 80,000 to 110,000
Number of U.S. Grooming Businesses:
Est. between 33,000 to 38,000*

* Includes vets, kennels, day cares and other pet businesses with grooming departments

Perhaps the most important statistic for career seekers is the demand for pet groomer and bather employees. Every grooming employer knows there is shortage of skilled employees. In fact, the shortage is chronic and goes back at least 55 years. It is so characteristic of our industry it seems normal. We can offer some proof. Since 1997 we’ve published more than 400,000 help wanted ads at PetGroomer.com.

The demand for pet grooming services remains strong in 2017 is most regions of the U.S. There is potential for modest growth. However, formal statistics focused on grooming demand are exceedingly rare. There are no polls that accurately measure the demographics for grooming demand. Here’s what we can tell you. Statistically there are between 3,000 to 4,000 dogs and cats for every grooming business in the U.S. Less than 1% of all grooming businesses have regularly scheduling clienteles serving 2,000 or more dogs and cats. Less than 50% of dog and cat owners use professional grooming services. It’s fair to say that PetGroomer.com would not publish more than 300,000 help wanted ads if there wasn’t demand.

In summary, a career in pet grooming can be a sound idea. You may not discover much reinforcement for that statement among friends and family. We have led dozens of career seeker seminars. A surprising number of participants reported looks of disbelief, even shock, on the faces of friends and family when they announced their grooming careers. Of course, some found encouragement and support. What about the doubters? Is the stereotypical image of the pet grooming industry lackluster? Can you find prosperity in this industry? Will your confidence be shaken if no one supports your goals? Be prepared just in case.

Our recommendation is to keep reading this report. We’re about to get more technical and build your confidence. The opportunity to work with pets and their owners is worth the patience and dedication required. The industry is moving forward at a fast pace to become less fragmented and more professional. The timing is fine. Therefore, “Come on in. The water feels great, but make sure you know how to swim.” In the next section you will learn more about the people who are groomers.

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