Industry Outlook Foreword
Welcome to PetGroomer.com and the GroomerTALK Community. We have information to help you decide if you are right to join the estimated 80,000 to 100,000 pet groomers in the US and beyond our borders.
During our 58+ years of field experience, we established one of the world’s largest pet grooming businesses and wrote the classic grooming business management book, From Problems to Profits in Pet Grooming. We continue to write additional workbooks in a series called Grooming Business in a Box® and, of course, operate the world of PetGroomer.com.
In 2019 we celebrate our 30th year as grooming industry consultants to career seekers and advanced groomers. Every year thousands of career seekers find the decision-making process difficult when entering the grooming industry without adequate industry resources. Their mistakes are understandable. Until the availability of the Internet, grooming career information was scarce.
Our compilation of information and leads to industry people and companies is without comparison. We want to help you to answer questions like these:
- Is a career in pet grooming right for me?
- Should I be an employed groomer or self-employed?
- What form of training is right for me?
- What can I expect to earn as a pet groomer?
There’s no shortage of opinions on career opportunities and training. We are a diverse industry with little regulation. Here we will express our opinions and make you aware of other diverse opinions in our field.
Consultants should never sell anyone on a grooming career. The well-being of pets is too important. Pet owners often require extra patience too. Some groomers regularly complain about clients and rarely acknowledge dozens or hundreds of quiet, happy clients. Why do some groomers brag about “firing a client?” That’s simply a people management problem. Pet groomers are artists. Emotions run high in many of them, regardless of their field. It is a well-known fact that artists are weak in delivering client services. In fact, that’s why there are art galleries. Consumers often receive better service from professional sales staff rather than from artists. Cocooning with the pets they groom is what artistic groomers do best. The art of grooming arises from superior training and the right working environment.
Loud demanding pet owners overshadow most pet owners loyal to professional groomers. You will experience this predicament. It’s stressful. Our business had no “groomer burnout and stress” arising from pet owners. Today we are grateful for our customers as far back as 1961. As consultants, our viewpoint is that we are still serving pet owners everywhere by helping you, tomorrow’s pet groomers. Never lose sight of the fact that you have two clients for every grooming service, the pet, and their owner.
Even in the poor economic climate of 2009-2016, many career opportunities are awaiting. You can prosper in this industry if you are right for pet grooming. The financial limits of your earnings are few. You can enjoy a career as an employee earning desirable wages. You can start a one-person grooming business or grow a large one. Some career seekers we work with have gone so far as to build major pet care centers. It’s your decision. Pet grooming is unique, challenging, and never boring. You need the right attitude and qualifications and plenty of information.
Stephen, Webmaster, and Industry Consultant
Son of Madeline Ogle, author
From Problems to Profits: The Madson Management System for Pet Grooming Businesses
Somewhere Over the Rainbow
Don’t expect everyone you know to agree with your pet grooming career choice. Millions of workers don’t love their jobs. Holding a job they love is like a “mission impossible.” The public’s stereotypical view of pet grooming continues to improve. However, few realize just how generally resilient the market for grooming is during economic downturns. They are also unaware of the significant incomes derived from growing a large grooming business.
We’ve sold thousands of copies of our grooming business books to career seekers working in office cubicles, military service, or retail and sales. They long for a dream career hidden somewhere over a rainbow. At our career seminars, participants share stories about how they were led to pet grooming. In a moment, it dawned on them that they would love to groom pets. Pet grooming was the answer too good to be true. They found a career they could love.
Somewhere over the rainbow
Way up high
There’s a land that I heard of
Once in a lullaby
Somewhere over the rainbow
Skies are blue
And the dreams that you dare to dream
Really do come true
Some day I’ll wish upon a star
And wake up where the clouds are far behind me
Where troubles melt like lemon drops
Away above the chimney tops that’s where you’ll find me
Pet grooming is not all lemon drops with clouds far behind you. However, it’s close. The economic record of grooming in the U.S. has been favorable for decades. The current recession is having some regional impact. On the other hand, we average about 500 to 1,000 job openings daily in the PetGroomer.com Help Wanted Ads. Millions of pet owners will not altogether forgo clean, attractive pets.
If you plan to be self-employed, we advise writing a professional business plan. The process requires you to:
- Conduct a market study of the business area.
- Examine local competition.
- Organize business goals for 3 to 5 years, including financials.
- Project “cash flow” as well as sales and operating expenses.
- Determine required startup capital and more.
Having an accurate and complete business plan is even more important during an uncertain economy. While the outlook for grooming is favorable, there are significant benefits to having a plan. Think of it as a road map supplemented with alternate routes for unexpected challenges. A business plan creates awareness of the risks of self-employment as well as benefits. Is it then any wonder that banks require formal business plans for business loans? Even if you don’t require a loan, you should have a business plan for self-employed careers. We’ve made writing a business plan a fun and somewhat easy process with Pet Grooming Business Plan Helper & Sampler. It’s one of the Grooming Business in Box® titles. We will take a closer look at self-employment later in this report.
We suggest writing a career plan with earnings projections if employment interests you. How do you do that? We are going to show you here. Projecting how much you will earn as a pet groomer is not a simple task, not even close. Many employers do not offer straight salaries, and earning a steady income by the commission also has its pitfalls. The commission is no guarantee you will earn a higher income. We have much to share on this topic.